3 D’s Essential To Scaling Your Business

3 D’s Essential to Scaling Your Business

scaling your business

A business to be successful always needs efficiency in its operations and ability to cope with any unforeseen threat from the business environment. It may also include predictable or unpredictable threats. Business threats may include those which are industry and business environment threats; such as overall market size diminishing or it may also include non-industry external threats. Like that of change in legal circumstances etc.

Once business focus towards coping with threats by trying to predict and plan for business and non-business threats, it scales its current position and then tries to create change by focusing its efforts towards being more sustainable.

Sustainability can be achieved by appropriate and exactly predicting weaknesses. It is advisable for predicting weaknesses, that management should also focus on what amount of professional competence and commitment they need towards being more sustainable by looking on the right side of the scale.

Scaling can be somewhat challenging, when not combined with experience and suitable intelligence. If we exactly define scaling, then it is preparation for the business to cope with any sort of challenge to prove its sustainability and correctly addressing going concern issues.

Business issues are in bulk and exact categorization requires efforts but for simple understanding, we can categorize them as financial issues, human resource issues, market change issues, planning related issues and external environment related issues etc.

Further business threats can be of trivial nature, intermediate nature and can be large at the scale. For addressing trivial issues minimal efforts are enough while dealing with medium scale and large scale issues, the same amount of expertise will be needed to put in to get the desired results and sustainability.

There are mainly three components of the business scaling:

  • Design
  • Document
  • Delegate


Design refers to the structuring of the processes and routines within the business in such a way that they may be performed with efficiency and generate quick results but at an affordable and desired pace. Because only focusing the speed of the process can reduce the quality of the results to be generated.

When a business starts growing, its tasks become more and more complicated with the passage of time. To deal with complications people need assistance either from a level higher in the hierarchy or from their peers. This can somewhat be dealt with ease when the business is in its starting point but to deal with complications at a larger scale requires greater efforts.

To deal with such cases by advance scaling, wise business management focus on the development of the policies and the procedures to address the issues and achieve efficiency in its operations, whether it is communication or documentation or any other issues, a formal mechanism is developed keeping in focus efficiency.

If a business cannot focus on the development of formal policies and designing of formal procedures to deal with such issues at initial stages, it becomes more complicated and difficult to resolve process and policy issues at later stages. At this stage of the complication, the only external consultant can best help to cope with this requirement because rigidness of the organization and its people over the years of practice in its current informal procedures creates resentment even with the name of the change and it became approximately impossible for internal management to deal with such issues with ease.

However, policy and procedure designing should be combined with expertise and knowledge to get favorable results.


After the designing stage of the procedure, there comes the documentation stage to keep the policy in place and as a reference in situations needing guidance. If policies are not properly documented, again confusion can be created and every time management has to tell about any issue arising regarding the conflict in the designed processes at the implementation stage.

Designed documentation should be supported by appropriate charts and guidance to make it easy to understand. Once documentation is complete, documentation sharing should be restricted access only with the principal of relevancy. The relevant department should access only its own designed process documents and not those of other departments.


Once documents are prepared and distributed to relevant departments, now comes the delegation of duties related to every process. Delegation should be based on equality in every department and further, there should be an appropriate amount of delegation.

Management of relevant departments should focus on training and implementation of the procedure in addition to having a continuous check on the smooth running of the system with designed processes rather than holding everything in own café with less delegation.


The above-said rules are the core for proper scaling of business and their implementation will help businesses achieve their targets. These 3 Ds will not only empower your business but also open the door of success for the prosperity of your business.

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