Why Should Startups Outsource Marketing Functions to the Philippines?
In this day and age, while traditional marketing is still very important—and by traditional marketing, we’re looking at radio and TV advertising, as well as direct marketing in the form of newsletters, and even advertising in billboards and newspaper print ads—Internet marketing is now king. Because of the wide reach of the Internet, various forms of Internet marketing such as social media marketing, e-mail marketing, blog marketing, and more now have a wider reach than old-school marketing has.
Businesses, especially small- and medium-sized companies and startups, might consider hire a marketing specialist or put up their own marketing department. But this will require much time, effort, and money. It can get pretty daunting.
Why should startups outsource marketing functions to the Philippines? Here are some important reasons:
1. Huge Financial Savings
The most obvious reason that startups should outsource marketing functions to the Philippines is that you will save your company money. The costs of labor and of living in the Philippines is substantially lower than in other locations known for outsourcing. Saving on staffing costs doesn’t mean that you are getting the short end of the stick when it comes to marketing talent.
When you outsource your startup’s marketing functions to the Philippines, you are getting marketing professionals that are no stranger to outsourcing work. Filipinos are know for being marketing pros with a great work ethic, professionals that are not only talented and skilled with marketing work but who are also fluent in English, and employees that are passionate at what they do.
2. Fresh Ideas for Your Startup
Tapping outsourced marketing professionals from the Philippines will give you a fresh perspective on things. Why? Because these marketing professionals are surely going to be updated on the latest marketing strategies and tactics, especially if your startup is tapping the services of a reputable outsourcing firm.
Filipinos are a creative lot. More so those who have had prior marketing and advertising experience, and Filipinos view marketing and advertising jobs as a way to harness their creativity. We also mentioned that marketing professionals from the Philippines have a great work ethic, going beyond what is needed in a job—and this is why they will make sure that they are updated on the latest marketing strategies and tactics that will help them advance their careers. Which also means that your startup will benefit from these creative, skilled, and well-versed marketing pros that are brimming with fresh marketing ideas that will benefit your company, especially if you decide to tap an entire marketing team to work for you.
Needless to say, reputable outsourcing firms that source professionals from the Philippines have done their due diligence to be able to provide you with the best talent for your startup. So why not do your homework too? In this day and age, it’s not hard to find a reputable outsourcing company to help provide you with that professional marketing team that will take your startup to the next level.
3. Skilled and Experienced Professionals
It’s no secret that digital marketing is a complex mix of technology, knowledge, talent, and skills. You will certainly need seasoned marketing pros for your startup.
The Philippines, being a protectorate of the United States for fifty years and being constantly bombarded by Hollywood movies, American literature, and yes, US-based ads and marketing, is the perfect “breeding ground” so to speak for marketing and advertising professionals. Filipinos possess the expertise and the desire to cut their teeth into marketing and advertising, and build careers world-class marketing professionals. Startups will find a wealth of creative agencies, marketing firms, and outsourcing service providers with whom to partner.