Yempo’s Social Media Solutions: Your Trusted Digital Marketing Outsourcing Expert
The birth of social media transformed day-to-day business transactions and communication. It has become an essential tool that allows enterprises to connect with their loyal and potential customers. At Yempo, digital marketing outsourcing services are offered by Social Media Solutions (SMS).
Social media goes beyond creating quirky content on channels such as LinkedIn, Facebook, Instagram, and Twitter, among others. Whether for business-to-business or business-to-customer purposes, social media marketing has become a vital aspect of doing business today, whatever the size of a company. This digital marketing approach includes strategizing and implementing advertising campaigns, gauging audience sentiment and engagement, generating leads, and converting these leads into paying customers.
What Is Social Media Marketing Outsourcing?
Social media marketing outsourcing is the process of enlisting a third-party provider like Yempo’s SMS division to deliver expert services such as advertising, customer engagement, and support services using social media platforms like Facebook, Instagram, and other sites.
According to Hootsuite, 52% of online brand discovery occurs on public social media feeds. It means that of the 3.8 billion people worldwide who use social media, some of these individuals might stumble upon your page by chance and be a potential customer.
These figures also denote that you need a creative and well-organized social feed that will represent your brand voice. However, curating a page can consume a lot of time, which takes away your focus from core functions like operations and sales. While handling your own social media is ideal, it comes down to practicality and knowledge of social media marketing practices. Outsourcing the work to a social media marketing service provider can free you up to focus on your core business.
Purchasing is a process heavily impelled by how the business interacts with a buyer. Social media helps the purchasing process by providing a communication platform to spark a relationship with an audience to persuade them to become customers.
Social Media Marketing
Social media marketing involves sharing engaging content such as texts, images, videos, or other forms of media. It also includes paid advertising.
Once you set up a business page on social media, you will have the ability to set targets such as increasing site traffic, improving conversion rates, and enhancing brand awareness. It’s a great channel to reach and interact with customers and drive remarkable growth for the business.
Yempo’s Social Media Solutions division creates original and relatable content with a fresh perspective while serving the customer’s need for information. The company’s social media managers handle the content calendar, custom graphics, and reputation management of your Facebook, Instagram, LinkedIn, Pinterest, and Twitter accounts.
Social Media Advertising
When it comes to social media advertising or targeting, the algorithms offered by the platforms ensure that you interact with users who are most likely to be looking for products and services that you offer.
Experts from Yempo can help you reach your target audience and drive business value by creating and managing campaign strategies that work on Facebook, Instagram, LinkedIn, and as well as handle Google Adwords, eCommerce, and mobile app advertising. The service includes professional copywriting, audience research, detailed reporting, and engaging ad formats.
Other Digital Marketing Services
Yempo’s digital marketing team also offers pay-per-click (PPC) advertising where advertisers pay each time a customer clicks any of their online advertisements. PPC runs on the Ad Auction, which identifies valid and relevant ads to appear on the search engine results page.
The Yempo outsourcing team has extensive knowledge and experience of ads on Google Search Ads and Remarketing Ads, Youtube Ads, and Display, Shopping, and Mobile App ads.
Websites for businesses are indispensable platforms as they carefully represent the brand to customers. The design, content, and usability of any website are essential factors that push them to buy from your business.
Yempo’s web development services include website design, eCommerce website development, content management, and site maintenance. These services apply Scrum framework, browser consistency, a well-planned architecture, and one-to-one training so that you can maintain and update your website should you want to.
The Benefits of Outsourcing Your Social Media Marketing
- Cost savings. Outsourcing social media managers eliminate the need to hire and train in-house staff.
- Productivity boost. Employing outsourced staff to handle your social media accounts and create or manage content saves you time and effort so you can focus on the vital areas of your business.
- Fresh and relevant content. The dedicated team stays on top of industry trends to ensure that your business is relatable, timely, and engaging.
- Talent pool. Marketing outsourcing enables you to find experts who have the knowledge, training, and efficiency in managing your social media strategy.
Connect People with Your Brand
Yempo’s Social Media Solutions division employs social media marketing and advertising experts who produce inspiring content and campaigns that drive engagement with your audience and generates interest in your business. If you are looking to augment your team with skilled and dedicated outsourced digital marketing professionals, Yempo can help you. Contact us today to learn more!